Outlined below you will find the different steps we take to complete your video.
STEP 1: Brainstorming
We start off our ideation phase with a brainstorming session. This is where we think of a video marketing strategy, choose the format and length that is best suited for your goals and look at some examples of videos that have managed to break through the noise. In this phase it helps to ask tough questions that are easily forgotten once we start with the production of the video. If there are no clear guidelines for the style of the video, we explore different alternative with a moodboard.
STEP 2: Scripting
After having explored different artistic possibilities and ways to tell your story, we translate these ideas into a script and clearly outline a) the action that occurs in the video and b) the words that will be heard or shown during the video. If the script makes sense, we sketch a storyboard that summarizes the composition and animations of the video with simplified characters and wireframes. This will serve as a roadmap for the next steps.
STEP 3: DESIGN
At this stage, we turn ideas into pictures and pick out colors, fonts, characters to suit your graphic charter or the rest of your marketing materials. This culminates in the creation of 3 style frames that give you a visual snapshot of the final look of the video. After making sure that we have previously agreed in step 2 on the action that takes place we now define the style and look that we are going for.
STEP 4: Voiceover
One of the most recognizable things about an explainer video is the voiceover. However great the video may be, it takes a great voice to make the video come alive. This is why we work in partnership with Offstimme to provide high-quality voiceovers tailored to your country and target audience. Below is a list of sample voiceovers that you can choose from in English, French, German, Dutch etc.
STEP 5: ANIMATIOn
This is where the magic happens and static images turn into slick animations. Whether in 2D or 3D, this is where everything comes together. After each third of the length of the video, you have the opportunity to add corrections or request changes. We only move forward if you have approved of the progress thus far.
STEP 6: Sound effects
Finally, to top it all off, we add sound effects such a whooshes, swoops, pops or dings to give the video that final touch of realism. At this point, we also export the different audio versions that you have opted for (e.g. French and English version), add subtitles to the videos and export all the formats that you require.
STEP 7: Growth
Finally your motion design piece or explainer video is done. What now ? This is where we execute the strategy we carefully wrote in step 1. The explainer video is broken up into looping animations which are then embedded on your website, shared through your social media channels and published in strategic places to resonate with your brand.