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7 useful tips to market your explainer video in 2020

Updated: Apr 15, 2020

Here is my go-to checklist for steps to get started with your video campaign.


After spending several weeks or months crafting a unique video, the next question that comes up is what to do with it? How do you distribute your explainer video on a budget so you get the most results out of it? Thinking about a video strategy usually start before the actual video creation, nevertheless here are 7 short and sweet tips to market your explainer video in 2020.


1. Link your video to a campaign, event, promotion deal or special occasion.

This might seem like a no-brainer to many industry professionals out there, but you won't believe the number of times that I have seen videos posted on the web with no particular strategy in mind. Why are you sharing this particular video and why would people care? Put yourself in the viewer's shoes and ask yourself why this could benefit anyone and why particularly now?

Why are you sharing this particular video and why would people care? Put yourself in the viewer's shoes and ask yourself why this could benefit anyone and why particularly now?